This week, Paul sat down with Jim Morton of ProspectsPLUS!, a leading commercial real estate direct mail and postcard marketing company helping brokers, investors, and CRE professionals stay top-of-mind in competitive markets.
In this conversation, Paul and Jim discuss why direct mail continues to be one of the most effective tools in commercial real estate — especially for sourcing off-market opportunities, building brand recognition, and generating consistent deal flow.
Jim shares valuable insight on:
• Targeting the right audience for CRE campaigns
• Crafting messaging that actually converts
• Scaling outreach through strategic postcard marketing
• Staying visible in highly competitive commercial real estate markets
• Using direct mail to support long-term pipeline growth
Whether you’re an experienced broker, investor, or just entering the CRE industry, this episode offers practical takeaways on leveraging direct mail marketing to grow your business and close more deals.
Watch the full episode now.
#CommercialRealEstate #CRE #DirectMailMarketing #LeadGeneration #ProspectsPLUS #RealEstateInvesting #BrokerLife #OffMarketDeals #LunchWithPaul #ExtendedReachFlorida
