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A dog could get very confused by a story I sniffed out on the Wall Street Journal front page on 1/13/26: “Middle Class Gets Priced Out of Florida Retirement.” Now listen… I’m not saying the headline is totally wrong. I’m saying it’s incomplete. And when a story is incomplete, it starts to smell a little fishy. Because here’s what’s happening at the same time—what I call Florida’s Migration Paradox: Yes, more people are leaving Florida…
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Recent Articles
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Paul's Place
New Target in Cypress Creek Station, Fort Lauderdale Station Along With Five New Stores
Cypress Creek Station – Florida’s retail expansion continues at full speed as Target advances plans for multiple large-format stores across…
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Real Estate
Rocky Sniffing Out the Condo Market: A Dog’s-Eye View of 2026
Woof! Rocky here — back for my second installment of Rocky on Real Estate, sniffing out trends in housing and…
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Apollo Beach
New Housing Development Momentum in Apollo Beach — Luxury Waterfront, Master-Planned Communities, and New Home Growth
Apollo Beach, Florida — one of the Tampa Bay region’s most desirable coastal communities — is experiencing a notable wave…
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Paul's Place
Walmart Signals Continued Confidence in Florida With Four New Store Openings in Early 2026
When Walmart commits capital to new ground-up locations, the move is rarely speculative. It’s data-driven, demographic-led, and almost always aligned…
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Tampa
Tampa Ranks #2 Among Top U.S. Retail Markets in 2025 — What It Means for Florida CRE
Why Population Growth, Tight Supply, and Investor Demand Are Powering Tampa’s Retail Momentum What It Means for Florida Commercial Real…
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