Extended Reach and Ten-X Explore New Opportunities Following ICSC Atlanta
Combining National Digital Exposure, Targeted Marketing and Personal Relationships to Expand Commercial Real Estate Opportunities Throughout the Southeast
By Paul Rutledge
Extended Reach USA | October 21, 2026
Our recent trip to Atlanta for the 2026 ICSC@SOUTHEAST conference provided another excellent opportunity to strengthen relationships, exchange ideas and explore new approaches to commercial real estate marketing.
One of the highlights of our visit was a meeting at the Atlanta offices of Ten-X with Corey Prefontaine, where we discussed opportunities to expand marketing reach and potentially collaborate on commercial real estate transactions throughout the Southeast.
Ten-X, which operates within the CoStar Group family alongside LoopNet, brings substantial digital marketing resources and online auction capabilities to commercial real estate transactions.
For Extended Reach, these capabilities complement the marketing model we have developed to provide our clients with greater exposure, stronger buyer engagement and broader market participation.
The Power of One Million Views
Our recent experience marketing properties for RaceTrac and other represented clients demonstrates the potential of combining national platforms with targeted marketing.
Through our LoopNet marketing efforts, our team generated more than one million views within a 30-day period.
That level of exposure demonstrates the extraordinary reach available through today’s digital commercial real estate platforms.
However, exposure alone is not the ultimate objective.
The real value comes from converting market awareness into qualified inquiries, competitive interest and completed transactions.
Our objective is to create the greatest possible visibility for each property while identifying buyers and investors capable of recognizing its full market potential.
The Extended Reach Marketing Model
At Extended Reach, we believe successful real estate marketing requires multiple channels working together.
LoopNet provides access to a substantial national commercial real estate audience. Crexi offers additional exposure to buyers, brokers and investors.
Our direct marketing programs use Constant Contact to communicate property opportunities to thousands of industry contacts.
We supplement these resources with property videos, social media campaigns, direct prospecting and personal telephone outreach.
Zach Ellis, an important member of our team, consistently works to identify prospective buyers, contact potential investors and develop relationships that can lead to transactions.
These individual efforts are essential.
Technology creates exposure, but personal communication helps turn that exposure into meaningful business opportunities.
Building a Potential Relationship With Ten-X
Our Atlanta discussions with Ten-X were particularly encouraging because of the opportunity to combine complementary marketing strengths.
While we have not yet established a formal working arrangement, we have begun laying the groundwork for future cooperation.
The potential benefits include greater property exposure, more concentrated marketing activity, broader buyer participation and the possibility of stronger pricing through increased competition.
For property owners, particularly those with assets throughout the Southeast, a coordinated marketing approach can provide access to investors who might otherwise never become aware of an opportunity.
Our goal is straightforward: bring more qualified prospects to the table and improve the opportunity to achieve successful results for our clients.
ICSC: Where Relationships Become Opportunities
Our meeting in Atlanta also reinforces the continuing importance of organizations such as ICSC.
Despite tremendous advances in artificial intelligence, digital marketing and electronic communications, the opportunity to meet face-to-face remains invaluable.
ICSC provides an environment where retailers, brokers, developers, investors and service providers can exchange ideas and establish relationships that may ultimately develop into significant business opportunities.
We returned from Atlanta enthusiastic about the conversations, the relationships and the opportunities ahead.
The future of commercial real estate marketing will increasingly involve sophisticated technology, national distribution platforms and detailed market information.
But successful transactions will continue to depend upon experience, personal communication and the ability to bring the right people together.
At Extended Reach, our philosophy is simple: Greater exposure creates greater opportunity, and relationships turn opportunity into results.
We look forward to building upon our discussions with Ten-X and continuing to expand the marketing resources available to our clients throughout the Southeast.
Paul Rutledge
Commercial Real Estate Broker
Extended Reach USA
