DAYTONA BEACH, FL — A major retail asset along one of Daytona Beach’s most traveled commercial corridors has a new owner, underscoring sustained investor appetite for well-located Florida retail. International Speedway Square, situated on International Speedway Boulevard, has been acquired by DLC Management Corp., a New York–based owner-operator expanding its Florida footprint.
The transaction reflects a broader capital markets trend: investors are leaning into secondary Florida markets that combine strong traffic drivers, diversified tenancy, and exposure to both local demand and tourism.
A Strategic Retail Hub on a High-Traffic Corridor
Located at 2500 West International Speedway Boulevard, International Speedway Square comprises more than 230,000 square feet of gross leasable area and benefits from consistent daily traffic and exceptional visibility. The center draws from the greater Daytona Beach metro and sits near regional demand drivers, including Daytona International Speedway, home to marquee events such as the Daytona 500.
The tenant mix blends destination and daily-needs retailers—Dick’s Sporting Goods, Michaels, Total Wine & More, Bed Bath & Beyond, among others—creating a balanced draw that supports both convenience trips and longer shopping visits.
What the Sale Signals for Daytona Beach Retail
Institutional Capital Continues to Target “Main Street” Florida
This marks DLC Management’s first acquisition in Daytona Beach, though the firm already maintains a broader Florida portfolio. The move aligns with a familiar strategy: targeting secondary markets with durable traffic, solid demographics, and defensible retail fundamentals. Daytona Beach checks those boxes with a stable population base, year-round tourism, and connectivity to Interstate 95.
Strong frontage, visibility, and co-tenancy position International Speedway Square as a long-term hold even as the retail sector continues to recalibrate nationally.
Why This Corridor Continues to Attract Capital
International Speedway Boulevard remains one of Volusia County’s primary retail spines, supported by:
- A mix of destination and everyday retailers
- Consistent traffic counts and high visibility
- Proximity to growing residential areas
- Event-driven demand tied to the Speedway and surrounding attractions
These attributes support leasing velocity and long-term value—precisely the characteristics capital markets are underwriting today.
Local CRE Implications
Confidence in Secondary Florida Markets
The acquisition reinforces a clear takeaway for Florida retail: investors continue to see value outside primary metros when assets demonstrate durable tenancy and traffic. Secondary markets like Daytona Beach are increasingly competitive as institutional and private buyers pursue yield with growth potential.
Co-Tenancy and Center Dynamics Matter
Centers with a healthy mix of value, specialty, and lifestyle tenants tend to outperform through retail cycles. That balance helps mitigate vacancy risk and supports rental stability—factors that typically translate to stronger pricing and long-term confidence.
What’s Nearby—and What to Watch
International Speedway Square’s location enhances its upside:
- Adjacency to complementary retail and potential outparcel opportunities
- Nearby hospitality and entertainment growth tied to Speedway events
- Continued retail demand from the Daytona Beach metro’s workforce and population growth
With frontage on one of the city’s busiest corridors, the center is well positioned for leasing momentum and potential future enhancements.
Looking Ahead: Retail Still Anchors the Corridor
While certain segments of retail continue to evolve, well-located centers in markets with diversified demand drivers are still attracting capital. The sale of International Speedway Square is a clear reminder that Florida’s retail corridors—particularly those with strong co-tenancy, daily traffic, and proximity to population and visitor flows—remain compelling.
For developers, brokers, and investors active across Florida, this transaction reinforces a familiar theme: strategically positioned retail real estate in dynamic corridors continues to deliver long-term value.
