From Target to Sephora: Lake Nona West Builds One of Orlando’s Biggest New Retail Lineups
A 405,000-square-foot open-air center in southeast Orlando is using national names — from Target and Nordstrom Rack to Sephora and Dick’s Sporting Goods — to turn Lake Nona West into a brand-driven retail destination.
A Brand-Heavy Retail Bet in Lake Nona
ORLANDO, Fla. — Lake Nona West is emerging as one of Central Florida’s most brand-loaded retail projects, with Target, Nordstrom Rack, Barnes & Noble, Total Wine & More, Homesense, Sephora, Dick’s Sporting Goods, Golf Galaxy, Drybar, Just Salad and Kilwins giving Tavistock Development Company’s open-air center a national-name roster before the project fully comes online.
The development is not being positioned as a traditional neighborhood shopping center. It is being built as a 405,000-square-foot outdoor lifestyle destination across 54 acres in Orlando’s Lake Nona community, with a walkable mix of retail, dining, services, entertainment and public gathering space. Lake Nona’s own project materials describe the center as a pedestrian-friendly district designed around shopping, restaurants, entertainment, shaded walkways and public spaces.
Target Sets the Tone as the Anchor
The clearest signal of Lake Nona West’s brand-first strategy is Target. The retailer is expected to anchor the project with a roughly 149,000-square-foot store at 6065 Lake Nona Boulevard, according to WFTV. The station reported that the store is expected to open in July and recently reached a “Turnover Day” milestone, when the contractor formally hands the keys to Target’s store team.
For Lake Nona West, Target is more than a tenant. It is the traffic engine. A full-size Target can draw repeat weekly trips for groceries, household goods, apparel, beauty, pharmacy and online-order pickup. That kind of anchor gives surrounding brands — including Nordstrom Rack, Barnes & Noble, Total Wine & More, Homesense and Sephora — a built-in flow of shoppers before they ever launch their own marketing campaigns.
Nordstrom Rack Adds Fashion Power
If Target gives Lake Nona West daily-use scale, Nordstrom Rack gives it fashion credibility. Nordstrom announced plans for a new Nordstrom Rack store at Lake Nona West, describing the planned Orlando location as roughly 26,000 square feet and expected to open in fall 2026. The announcement also identified Lake Nona West as a new open-air retail destination managed by Tavistock and highlighted the surrounding tenant mix, including Target, Dick’s Sporting Goods, Golf Galaxy Performance Center, Barnes & Noble, Total Wine & More and Homesense.
That mix matters. Nordstrom Rack brings a different customer mission than Target. Shoppers may visit for off-price apparel, shoes, accessories or beauty finds, then cross-shop at Sephora, browse at Barnes & Noble, make a home-goods run at Homesense or stop at Total Wine & More. For a retail landlord, that kind of trip-stacking is the core of the brand-heavy strategy.
Barnes & Noble, Total Wine & More and Homesense Deepen the Lineup
The center’s middle layer is just as important as its anchors. Barnes & Noble, Total Wine & More and Homesense give Lake Nona West three recognizable brands in three distinct categories: books and café-style browsing, beverage retail, and home furnishings.
Lake Nona previously announced that Nordstrom Rack, Total Wine & More, Barnes & Noble and Homesense would join anchor tenant Target, bringing the project’s committed retail space to more than 300,000 square feet. The announcement framed the project as a major outdoor lifestyle center planned for one of Central Florida’s fastest-growing areas.
For consumers, those brands make Lake Nona West feel familiar before it opens. For the real estate market, they help reduce leasing risk. Barnes & Noble has benefited from renewed interest in physical bookstores. Total Wine & More is a category-dominant specialty retailer. Homesense, part of the TJX family of off-price home brands, adds another value-oriented national concept to the property.
Sephora and Drybar Bring Beauty and Wellness Traffic
Lake Nona West is also leaning into beauty, personal care and wellness — categories that continue to matter in open-air retail because they are service-driven and repeat-visit oriented. Tavistock announced Sephora and JETSET Pilates as additions to the project, expanding the center’s beauty and wellness offerings.
Those brands help broaden the project beyond big-box shopping. Sephora gives Lake Nona West a premium beauty name with strong customer loyalty, while JETSET Pilates brings a boutique fitness use that can generate recurring visits outside traditional shopping hours. More recently, Tavistock also announced Drybar, Just Salad, Gloss Nail Co. and Kilwins Ice Cream as new tenants, adding salon services, fast-casual dining, nail care and dessert to the center’s roster.
The result is a tenant mix designed to create multiple trip types: a Target run, a Nordstrom Rack shopping trip, a Sephora stop, a Pilates class, a Drybar appointment, a Barnes & Noble browse, a Total Wine pickup or a Kilwins treat.
Dick’s Sporting Goods and Golf Galaxy Expand the Draw
The sports and recreation category is another major piece of the Lake Nona West story. Dick’s Sporting Goods and Golf Galaxy give the project a large-format athletic and golf presence, creating another reason for shoppers from outside the immediate neighborhood to visit.
That is especially relevant in Lake Nona, a master-planned community known for its emphasis on health, wellness, mobility and active living. A combination of Dick’s Sporting Goods, Golf Galaxy, JETSET Pilates and Sephora helps Lake Nona West position itself around lifestyle, not just convenience.
JP’s Final Thoughts: A Branded Hub for Southeast Orlando
The commercial real estate angle is straightforward: Lake Nona West is using big brands to become a regional retail node in southeast Orlando. The project sits along Lake Nona Boulevard near Boggy Creek Road, in a fast-growing part of the Orlando market with access to residential growth, employment centers and Orlando International Airport.
If the rollout continues as planned, Lake Nona West will open with one of the strongest brand rosters in the Orlando retail pipeline. Target gives it scale. Nordstrom Rack gives it fashion. Barnes & Noble gives it dwell time. Total Wine & More gives it category power. Homesense gives it home-goods value. Sephora gives it beauty. Dick’s Sporting Goods and Golf Galaxy give it sports and recreation. Drybar, Just Salad, Kilwins, Gloss Nail Co. and JETSET Pilates give it services, food and repeat-visit energy.
That combination is what makes Lake Nona West notable. It is not just another retail project. It is a brand-heavy bet that national tenants can turn a fast-growing southeast Orlando corridor into a destination.
