ATLANTA, GA — RaceTrac has appointed Ameet Shetty as its new Chief Information Officer (CIO), marking a significant strategic pivot toward deeper digital infrastructure, advanced analytics, and technology-driven expansion. The announcement comes as RaceTrac continues to grow its footprint across the Southeast—particularly Florida, one of the nation’s most active commercial real estate markets.

Shetty’s appointment coincides with RaceTrac’s ongoing development activity and its repositioning of select surplus properties, several of which are actively listed on Extended Reach Florida and attracting attention from developers, investors, and national retail tenants.

Ameet Shetty: RaceTrac’s New Technology Leader

RaceTrac’s new CIO brings a high-caliber background in data intelligence, enterprise systems, and digital retail transformation. His experience includes senior roles at:

• Equifax — Chief Data Officer
• Pilot Flying J — Technology & Data Leadership
• McDonald’s Corporation — Enterprise Digital Systems

Shetty’s hiring represents one of the most technology-focused leadership moves in RaceTrac’s history, positioning the company to strengthen operational efficiency, store performance, and market analytics during a period of rapid expansion.

How the New CIO Strengthens RaceTrac’s Expansion Strategy

RaceTrac is in the midst of a multiyear growth cycle that touches nearly every part of its business—from new store development to forecourt innovation. With Shetty at the helm of the company’s digital strategy, RaceTrac is better positioned to:

1. Accelerate Site Selection with Smarter Market Analytics

More precise demographic, traffic, and competitive modeling helps identify high-value trade areas more quickly across Florida’s fastest-growing corridors.

2. Modernize Store & Fuel-Site Design

Technology-forward initiatives are expected to enhance:

• EV-ready infrastructure
• Forecourt efficiency
• Digital foodservice
• Loyalty & mobile programs

This aligns with shifting consumer expectations in suburban and interstate markets.

3. Streamline Development Timelines

Integrated data systems make it easier to manage land acquisition, environmental review, permitting, and construction sequencing—critical in high-demand regions like Florida.

4. Optimize Surplus Property Disposition

RaceTrac’s enhanced analytics also support faster, more strategic decisions related to surplus sites—benefiting brokers and developers seeking pads in prime, high-traffic locations.

Why This Matters for Florida’s Commercial Real Estate Market

Florida remains one of the most robust retail and convenience-fuel markets in the United States. Growth along the I-75 corridor, I-4 corridor, and coastal metros has created intense demand for:

• High-visibility outparcels
• Prime QSR and drive-thru sites
• Logistics-friendly nodes
• Retail pads near new housing development
• Redevelopment-ready parcels
• EV-infrastructure-aligned sites

RaceTrac’s technology investment enhances its ability to evaluate these trade areas with greater speed and accuracy.

1. Faster Site Selection in Florida’s Top Growth Regions

Shetty’s data-driven approach supports rapid evaluation of retail corridors such as:

• Tampa Bay
• Orlando
• Ocala
• Southwest Florida (Fort Myers, Naples, Cape Coral)

This leads to earlier site control, better competitive positioning, and optimized long-range planning.

2. Next-Generation Store Design

Florida’s population boom—combined with increasing EV adoption—requires a new era of convenience retail design. Technology will influence:

• Traffic circulation
• Digital ordering & pickup
• EV and alternative-fuel infrastructure
• Customer-flow analytics

RaceTrac is positioning itself ahead of the curve.

3. More Efficient Surplus-Property Management

With land values rising statewide, surplus RaceTrac parcels are strong candidates for:

• QSR & fast casual
• Coffee chains
• Drive-thru medical
• Automotive uses
• Multi-tenant retail
• Hotel-adjacent pads

Well-located former fuel sites often attract national tenants seeking frontage and traffic assurance.

RaceTrac Surplus Land Opportunities Across Florida

As RaceTrac modernizes its digital and real estate systems, the company is also repositioning select parcels throughout Florida—several of which are now showcased on Extended Reach Florida.

These parcels benefit directly from RaceTrac’s upgraded strategy:

1. Surplus Sites Were Selected Through Robust Market Modeling

Meaning they often sit in areas transitioning toward higher retail density or residential growth.

2. New Leadership Will Improve Transaction Speed

Faster review cycles and enhanced data transparency support smoother due diligence.

3. National Brand Equity Supports Strong Tenant Demand

RaceTrac’s reputation for high-traffic sites increases buyer and tenant confidence—especially for retailers expanding in Florida.

What This Means for Developers, Investors, and Tenants

For Developers:

Faster corporate decision-making improves timeline reliability and strengthens project feasibility.

For Retail Tenants:

RaceTrac’s former sites are often located at strong intersections with established customer patterns.

For Investors:

Rising land values and redevelopment potential create attractive long-term stability.

For Brokers:

These parcels fit perfectly with demand from:

• Coffee & beverage operators
• Fast casual/QSR
• Medical/urgent care
• Automotive users
• Small-box retailers
• Hotel and multifamily-frontage pads

Summary

RaceTrac’s appointment of Ameet Shetty as CIO marks a forward-looking investment during a period of rapid expansion—especially in Florida’s high-growth markets. His leadership strengthens RaceTrac’s ability to leverage data, improve development timing, and strategically manage surplus real estate.

For CRE professionals, the move signals strong ongoing momentum across Florida’s convenience-fuel and neighborhood-retail landscape. And with several RaceTrac surplus parcels now available on Extended Reach Florida, developers and investors have a rare opportunity to secure well-positioned sites backed by a national brand’s market intelligence.